A Cultural Institution's Guide to Mission-Aligned Investing

  • the pyramid outside France's Louvre museum at night
    Since 2018, the Louvre Museum has allocated 5 percent of its €250 million endowment to investments with a focus on artisan and traditional craft businesses, cultural tourism, cultural heritage and education. Photo courtesy of fhoshoq.com.

Over the past year, RBF grantee Upstart Co-Lab has partnered with Rockefeller Philanthropy Advisors to explore how museums, theaters, and other cultural institutions can leverage the sector's collective $58 billion in endowment invetsments to extend the impact of their mission and programs.

The findings are detailed in The Guide: what cultural institutions need to know about investing for values and mission, a primer on impact investing specifically for arts and culture sector leaders. With examples from early adopters like the Brooklyn Museum, the Louvre, and MASS MoCA, The Guide describes how impact investing can help organizations put diversity, equity, and inclusion commitments into action and makes the case for cultural institutions to invest in the creative economy.  Citing the Rockefeller Brothers Fund, among others, it also dispels the myth that aligning investments with mission necessarily lowers financial returns. 

Visit Upstart Co-Lab to download The Guide: what cultural institutions need to know about investing for values and mission.