Justin Rockefeller is Head of Impact at Addepar, a wealth management platform that specializes in data aggregation, analytics, and performance reporting. He joined Addepar pre-revenue in 2012, and was its Global Director of Family Offices for eight years before switching roles in 2020 to better enable Addepar to help its clients align their assets and their values. More than 550 clients use it to track $2.5 trillion, as of February 2021.

Justin co-founded and chairs The ImPact, a global membership community of more than 75 prominent families committed to aligning their assets with their values. The ImPact’s mission is to help families make more impact investments more effectively, and its purpose is to improve the probability and pace of solving social and environmental problems by increasing the flow of capital to investments that generate measurable impact.

At the RBF, Justin serves on its board and investment committee. He helped steer the private foundation towards mission-aligned investing of its endowment, which captured worldwide headlines in 2014. Since 2008, Justin has served on the board of Japan Society, currently as a member of its executive and nominating and governance committees. He is a “TEDster,” and often speaks publicly about aligning values and resources, family offices, and technology.

Previously, Justin was Venture Partner and Principal at Richmond Global, a global venture capital firm focusing on technology-enabled services and mobile technologies in the U.S. and across major emerging markets. Justin was cofounder and chairman of GenerationEngage, a social enterprise connecting politicians and community-college students. Notable participants included, among others: Barack Obama; Bill and Hillary Clinton; Colin Powell; Newt Gingrich; Al Gore; and Chuck Hagel. Technology partners included Apple and Google.

Justin’s previous board memberships include: Voxiva, Inc.; Rockefeller Family Fund; Population Council; The International Council of The Museum of Modern Art; the Alliance for the Arts; GenerationEngage; and Mobilize.org. He also served on the National Leadership Council for GLSEN (the Gay, Lesbian, Straight Education Network), and on the NY State Commission on National and Community Service.

In 2002, Justin graduated from Princeton University and then worked for three years at the Museum of Modern Art. He and his professional ballet dancer-turned-entrepreneur wife have two daughters and live in New York.

Justin is a fifth-generation member of the Rockefeller family.