Wendy Gordon is a former trustee of the Fund. An experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is founder and CEO of 3P Partners. A Certified B Corporation, 3P provides a mobile engagement platform as a service that leverages the power of a social good currency (Positive Impact Points or PIPs), smart tools, and games to track and reward daily life choices that deliver personal and planetary benefit.
PIPs-worthy actions are promoted on PIPs Rewards, a mobile app and a web page, typically through partnering institutions such as universities, businesses and municipalities. Wendy is also creating a public foundation called PIPs Education Fund that will match every dollar a student directs toward their ‘stay in school’ expenses.
Previously, Wendy worked as senior scientist at the Natural Resources Defense Council, co-founded Mothers & Others with Meryl Streep and originated the Green Guide, which was acquired by National Geographic in 2007. She has co-authored numerous books, including the award-winning True Food: 8 Simple Steps to a Healthier You (National Geographic, 2009).
Wendy holds a B.S. in geological and geophysical sciences from Princeton University and an M.S. in environmental health sciences from the Harvard School of Public Health. She serves on multiple boards including Rainforest Alliance and Eugene Lang College at the New School for Liberal Arts.