Wesleyan Media Project Releases First Analysis of 2012 Presidential Campaign Ads

Posted on 01/30/2012 in Democratic Practice

Citing new data on the Florida primaries, the Wesleyan Media Project, an RBF grantee, has released the first analysis of campaign advertising for the 2012 presidential election cycle. It found that interest groups have sponsored nearly half of the Republican nomination television ads through January 25, compared to only three percent of ads aired during the same time period in the 2008 Republican nomination race—a 1600 percent increase. The Wesleyan Media Project is also supported by the John S. and James L. Knight Foundation and Wesleyan University.

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